Private Health Service Providers Vs. Corporate Social ResponsibilityUpon visiting hospitals and clinics in Addis Ababa, we were seeking feedback from our customers on how we can meet their needs. “What would you like us to improve in the services we provide to you?” asked Zaki, WDC sales person. “Well! You are doing a wonderful job, especially in providing free CT scan services for those who could not afford. My comment would be, would you please teach others to do the same?” replied, Dr. Martha, from the Black Lion Hospital. That grabbed our attention that it requires a corporate effort to changing the face of our country. Individuals can start with what they envision but it rests on others’ enthusiasm to catch up the vision and do their parts. Corporate Social Responsibility (CSR) is about understanding your business’ impact on the wider world and considering how you can use this impact in a positive way. It also means taking a responsible attitude, going beyond the minimum legal requirements and following straightforward principles that apply irrespective of the size of the business. CSR is a global initiative and a human right issue. There are guiding principles on business and human rights by the United Nations that states about government duty and the corporate responsibility of business people.
Some take CSR as a business strategy - a component in a business modelWhen a company engages in actions that appear to further some social good, beyond the interests of the firm. Common CSR actions include: environmental sustainability, community involvement and ethical marketing. I take CSR as a responsibility issue, as the name states. It is thinking for our neighbors and putting other people in mind when doing business. For me, it is being human to care for the less advantaged and benefiting others. Moreover, assuming CSR provides deeper personal satisfaction than what the money provides. WDC focuses on being actively involved in societal causes. Providing FREE CT scan for patients who could not afford to pay for the diagnostic service is one way to assume our corporate social responsibilities. Few chances are given to doctors to refer patients when they were found eligible. How would you like to use your business as a forum to contribute your share to deal with social ill?